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Writer's picturePro Bono Product Manager

Learn from Software Engineers: Building Requires Breaking

In product management, failure isn’t a disaster—it’s a tool. The best innovations often emerge from mistakes, and the most successful teams know how to harness failure for growth. Like good engineers who respect the value of breaking things, product managers thrive when they embrace mishaps as opportunities to learn.


Failure as a System

Failure is manageable—it’s about experimentation and iteration. In product management, this means treating missteps not as setbacks but as data points. A failed feature launch or an underwhelming metric is valuable if it shows what doesn’t work and steers you toward what does.


Practical Ways to Harness Failure

  1. Experiment Safely: Use A/B tests or pilot programs to explore bold ideas without widespread risk.

  2. Analyze and Share: Document failures and their lessons to build collective knowledge.

  3. Normalize Failure: Foster a culture where mistakes are part of the process, not something to avoid.


The Power of Breaking Things

Success doesn’t come from perfection; it comes from iteration. By respecting failure, you open the door to innovation and build products that truly work for your users. Remember: breaking things is how you build better things.



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