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Writer's picturePro Bono Product Manager

Spotify Wrapped 2024: Data-Driven Engagement Done Right


Spotify Wrapped 2024 just dropped, and my playlist is a wild mix: EuroDisco from Ukraine, 1990s Rammstein, Polish black metal, 1970s French chanson, 1980s LA hip hop, Scandinavian death and goth metal, NY hardcore, German Klezmer, Russian folk music, and UK grindcore. It’s chaotic yet personal, a testament to how Spotify uses data to create a narrative. Spotify turns simple stats into a cultural phenomenon. Curious about how they craft these insights? Check out this blog.

Products that reflect individuality build deeper connections with users. Spotify Wrapped 2024 isn’t just a playlist. It’s a brilliant use of data to create loyalty, spark conversations, and make users feel seen. If a product can do even half of this, it's off to a great start.



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